A tech-driven b-2-b aggregator for brands keen to foray in the rural market.

What We Do

Rural Market is the ‘HOLY GRAIL’ for every consumer brand in India. They see a HUGE UNTAPPED Market with a MASSIVE POTENTIAL.

LMCE handholds brands and enables their reach across the UNSERVED & UNDER-SERVED pockets of the country in a SUSTAINABLE manner to drive MEASURABLE growth.

Driven by SCIENCE, Not by GUT!!


LMCE has amalgamated its PROFOUND understanding of market development and executional EXCELLENCE in India’s Rural landscape with the latest in technology to drive REACH and FULFILMENT for the brands to the last miles of the country.

Our Team

Sanjay Kaul

Founder & CEO, LMCE, & Chairman, Impact Group

Nikhil Kaul


Sankalp Potbhare

Principal Advisor & Board Member, LMCE

Sanjay Panigrahi

Key Advisor Strategy & Growth, LMCE

Pradeep Kaul

Director - Channel Development



“We have been working with Impact Teams since July 2020. Two things standout for me, it's their senior leaderships resolve in the face of ambiguity to move the business ahead and second is their execution teams ability to collaborate and deliver on on planned goals. We were iffy about this model of rural expansion given our already heavy presence in rural but Impact has helped shatter our own mental barriers of going further deep and enhancing the quality of substockist appointments and thus delivering on stated top line goals of the project.”

- Samir Suryavanshi,
Associate Vice President - Sales Development, GCPL

"We have been associated with Impact Communications (LMCE ) for close to 3 years now. We have managed to expand into rural hinterland markets seamlessly with our domestic lighting products, thanks to their expertise in last mile sales execution. This has paved the way for incremental sales gain for our company from these territories. The accolades they have received from RMAI are well deserved and we wish LMCE more success in the future.”

- Vinay Jha,
Sales Director, Consumer Channel, Signify India Ltd